Digital Consumer InsightS tool

For smarter marketing strategies

Because everything starts with understanding your audience. Uncover what really defines your target audiences and turn your marketing initiatives into data-driven decisions.


Maximise campaign impact

Drive marketing performance

Knowing who buys your products, who visits your website, and who is interested in your brand is a gold mine for marketers. It’s the reason why the SOPRISM audience profiling solution reveals for any audience their interests, lifestyle profile, relationship to brands, media affinities, and buyer personas.

These actionable insights are the new reference point when targeting, informing content strategy, building brand partnerships, and defining the most efficient media channels to activate.

Get insights

Get advanced customer intelligence

Understand your audience in a truly innovative way by identifying the most significant sociodemographic and psychographic patterns of your customers. Benchmark your audiences to discover how to build the most effective acquisition and retention strategy.

Gain competitive insights by comparing your own audiences with those of your fiercest competitors.

Our solution provides advertisers with


Strategic audience discovery


Data-driven persona generation


Competitive audience analysis

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It’s fast, easy and all in minutes.

Discover the next generation of detailed audience insights and connect in meaningful way with your current and next clients.

Added value for advertiser and marketeers ?

Clients/Lead profiling & segmentation

Consumer journey strategy optimization

Building the marketing plan based on data

Precise briefing for agencies

In-house media & creative planning

Understanding competitors’ audiences


You can easily understand and take control of our tool to access data that will be useful in each of your marketing initiatives.

Regardless of your level of maturity in data mining, you will find all the insights and information you need to understand your audience on a single user-friendly dashboard, and you will be supported by our team.

You can run tests on your targets, on your competitors’ audiences, and even discover new market perspectives in just a few minutes.

Book a demo with our experts

Learn how audience profiling can help your brand expand your horizons and satisfy your customers by having a complete understanding of their interests. 

Fill out the form to book your demo.

Together we will:

Discuss how to develop your data-driven marketing maturity.

Give you relevant insights into the segmentation of your audience and how to reach it easily.

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Digital Consumer Insights



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