From paper straws to electrical cars, ecological issues have become central to our behavior and all aspects of our daily lives. We also know that brands are playing a decisive role in this green shift, their communications, and marketing initiatives influencing everyone’s consumption behavior.
How to reach and activate Tour de France fans? What are their sensitivities to brands, media? Discover the targeting directly applicable on the advertising platforms.
The case of Real Madrid versus Liverpool. Learn how to build a sponsorship strategy as a brand, club or event organizer based on affinity. Analyze a “Please Recycle” marketing initiative by Pepsi, sponsor of the UEFA Champion League.
The case of Call of Duty lovers. Explore all the insights that allow you to identify the segments of a target audience and the different personas that make up that specific segment for data-driven marketing and communication initiatives.
The world’s most famous family is back with a new Hulu reality show. Discover what are the key insights from The Kardashians lovers!
Millions of children and adults love the enchanting world of Disney in France. Discover the audience insights from Disneyland lovers profiling!
Who is interested in the Coachella music festival in the USA? Brands, celebrities and media, find out all the festival goers’ affinities.
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