There are 3 types of audiences which can be analyzed via the SOPRISM profiling solution. These types of audiences correspond to those available in the Facebook ad tool.
- The audiences one can build starting from their engagement with your company (people engaged with your content on social networks, visitors to the specific page on your website, clients or prospects for whom you have an email address or mobile phone number) → The PERSONALIZED AUDIENCES in the Facebook ad tool
- “fans” of a Facebook page or an Instagram account starting from the moment when we have admin rights to these pages. This type of audience is interesting to profile when the occurrence of interests is not variable over time (e.g.: the fan audience of a soccer club). → Facebook page FANS
- audiences which have been qualified by Facebook algorithms starting from points of interest, behavior, or sociodemographic parameters. There are several million prebuilt audiences in the Facebook database which can be used in an independent manner or combined to understand the specifics of the target audiences of brands (e.g.: brands, centers of interest, social issues, media, personalities, etc.)
→ AUDIENCES BUILT STARTING FROM TARGETING CRITERIA which exist in the Facebook ad tool
