Yes, to perform an audience profiling you must connect your personal Facebook account to an ad account that will in turn be connected to SOPRISM. In order to be able to establish the connection, you simply have to click on your initials on the lower left of the project page in your SOPRISM account. This will lead you directly to the Facebook connection page where you can connect to your Facebook ad account
Comment: SOPRISM does not access your personal data and information in any way. This is done only to establish a connection between your ad account and the SOPRISM account.