What is an interest criterion (interest)?

An interest criterion corresponds to defining a group of persons for whom the Facebook algorithms have identified a common center of interest. There are millions of audiences pre-built by Facebook based on common interests and these audiences intersect as a function of the identification of similarities. These could be brands, media, sports, food preferences, personalities, major social topics, ideologies, etc. (For more information: https://www.facebook.com/business/ads/ad-targeting )

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