For each profiling project, we have pre-selected more than 7,000 socio-demographic and interest criteria (the SOPRISM teams perform permanent enrichment) which are compared to the target audience, between the target audience and the comparison audience to determine the criteria with which the target audience is compared to the comparison audience with the most affinity compared to the comparison audience. The SOPRISM solution has organized the criteria in large thematic families to permit a macro- and micro-transverse reading of the elements which are over/underrepresented and thus quickly highlight the unique points of the target audience.
