What differentiates Facebook’s ad tools from the SOPRISM solution?

SOPRISM is not a tool developed to execute ad campaigns but rather an audience analysis tool enabling brands and organizations to discover unique insights regarding their strategic targets in an anonymous manner, gathering thousands of socio-demographic, psychographic, and behavioral data points.
>>> The results generated by the SOPRISM solution are nevertheless very useful in refining advertising targeting in the Facebook ad tool.
The results generated by the SOPRISM platform can be used to refine the advertising targeting, or to create partnerships with brands or events, etc.

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