What type of informations does Facebook process to understand an audience ?

  • DECLARED INFORMATION

Facebook makes an inventory of the information declared by the member : profile, e-mail address, phone numbers, shared interests when building the user account, membership in a community, registration with groups, participation in events, etc.

  • INFORMATION COLLECTED

Facebook collects the information related to the member: IP Adress, geolocalization data, browser, device model, battery level, etc.

  • BEHAVIOR IN THE APPLICATION

Facebook improves the understanding of its members through interactions in its social networks & apps :

    • Visible interactions which are performed in the user’s FB/Insta account(Likes / Comments / Shares, Posts, etc.)
    • Invisible interactions are also taken into account (Ad clicks, Video views, Search engine requests, Marketplace, etc.)
    • Content consumption, such as: if one spends a lot of time looking at cooking videos the FB algorithms will identify a potential interest in cooking. (Time spent on each content, News feed, average speed scroll, etc. )
  • BEHAVIOR ON THE WEB

The FB algorithms take into account different types of behavior on the web:

    • Activities and time spent on pages and websites that have tracking pixels;
    • Activities behind Facebook connect;
    • Activities on pages that have a Facebook plug-in (“LIke” button, etc.);
    • Activities in the Facebook ad network, etc.

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