What is Facebook’s ability to understand its active users?

According to a study conducted by researchers from Cambridge and Stanford universities, Facebook knows its users better than their own families do, starting from the moment when they click more than 150 times on the “like” buttons of content present in the Facebook ecosystem. This study has shown that Facebook has the ability to define the personality and interests of a person with great precision starting from certain level of activity of a user on its social networks.

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