The interest criteria are built by Facebook’s algorithms based on the activity of an audience over the past 30 days and on the global use of users, their interactions, their online activity (see: How Facebook determines knowledge of audiences). An audience defined by an interest criterion is thus distinguished by members of a Facebook page …
All the criteria which exist in the Facebook ad tool are available to build your target or comparison audiences and thus can be used for your profiling project. Following the same logic, if the interest criteria do not exist in the Facebook ad tool, we cannot use them in SOPRISM. This is independent of our …
What are the interest criteria which exist in the SOPRISM tool? Read More »
There are 3 types of audiences which can be analyzed via the SOPRISM profiling solution. These types of audiences correspond to those available in the Facebook ad tool. The audiences one can build starting from their engagement with your company (people engaged with your content on social networks, visitors to the specific page on your …
What type of audience can be analyzed with SOPRISM? Read More »
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