FAQ Filter: Data sources and methodology

What is SOPRISM’s methodology for generating audiences?

For each profiling project, we have pre-selected more than 7,000 socio-demographic and interest criteria (the SOPRISM teams perform permanent enrichment) which are compared to the target audience, between the target audience and the comparison audience to determine the criteria with which the target audience is compared to the comparison audience with the most affinity compared …

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How much time does it take for an audience profile to be available?

An audience profiling is available in just a few minutes. When you launch your profiling project, you will obtain the results quickly. This wait time varies between 5 and 20 minutes for project profiles created starting from existing criteria in the Facebook database, and 60 and 120 minutes for personalized audiences originating from your Facebook …

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What is the timing of the data considered in an audience profiling?

There is no actual timeframe. The data is regularly updated by Facebook and reflects the real time activity of members. This means that the results of the same profiling performed at two different times can present variations. Our observations have shown us that there are significant variations in results for the same profiling project generated …

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What type of informations does Facebook process to understand an audience ?

DECLARED INFORMATION Facebook makes an inventory of the information declared by the member : profile, e-mail address, phone numbers, shared interests when building the user account, membership in a community, registration with groups, participation in events, etc. INFORMATION COLLECTED Facebook collects the information related to the member: IP Adress, geolocalization data, browser, device model, battery …

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What differentiates Facebook’s ad tools from the SOPRISM solution?

SOPRISM is not a tool developed to execute ad campaigns but rather an audience analysis tool enabling brands and organizations to discover unique insights regarding their strategic targets in an anonymous manner, gathering thousands of socio-demographic, psychographic, and behavioral data points. >>> The results generated by the SOPRISM solution are nevertheless very useful in refining …

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Where does the SOPRISM come from?

The data you can find on SOPRISM comes from the ad management tool developed by Facebook which aggregates the data of several networks with proprietary applications such as Instagram, Messenger, etc. Overall, with more than 2.7 billion active users throughout the world, SOPRISM offers complete access to the largest database based on declarative, behavioral, and …

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