FAQ Filter: Data sources and methodology

For each profiling project, we have pre-selected more than 7,000 socio-demographic and interest criteria (the SOPRISM teams perform permanent enrichment) which are compared to the target audience, between the target audience and the comparison audience to determine the criteria with which the target audience is compared to the comparison audience with the most affinity compared …

What is SOPRISM’s methodology for generating audiences? Read More »

An audience profiling is available in just a few minutes. When you launch your profiling project, you will obtain the results quickly. This wait time varies between 5 and 20 minutes for project profiles created starting from existing criteria in the Facebook database, and 60 and 120 minutes for personalized audiences originating from your Facebook …

How much time does it take for an audience profile to be available? Read More »

There is no actual timeframe. The data is regularly updated by Facebook and reflects the real time activity of members. This means that the results of the same profiling performed at two different times can present variations. Our observations have shown us that there are significant variations in results for the same profiling project generated …

What is the timing of the data considered in an audience profiling? Read More »

Yes, SOPRISM respects the GDPR norms and directives. SOPRISM uses the available aggregated and anonymized data thanks to the Facebook API, which means that no personal information is collected or processed in the audience analysis framework. The Belgian data protection authority performed an audit of the platform and has confirmed that SOPRISM does not process …

Does SOPRISM respect the GDPR norms and directives? Read More »

According to a study conducted by researchers from Cambridge and Stanford universities, Facebook knows its users better than their own families do, starting from the moment when they click more than 150 times on the “like” buttons of content present in the Facebook ecosystem. This study has shown that Facebook has the ability to define …

What is Facebook’s ability to understand its active users? Read More »

DECLARED INFORMATION Facebook makes an inventory of the information declared by the member : profile, e-mail address, phone numbers, shared interests when building the user account, membership in a community, registration with groups, participation in events, etc. INFORMATION COLLECTED Facebook collects the information related to the member: IP Adress, geolocalization data, browser, device model, battery …

What type of informations does Facebook process to understand an audience ? Read More »

The knowledge of audiences built by Facebook is defined based on declarative, behavioral, and social demographic data. This data is collected across all applications which belong to Facebook such as Instagram, Messenger, etc. The tracking pixels installed on websites of brands and organizations which have a Facebook ad account are also taken into account when …

How does Facebook determine knowledge of audiences ? Read More »

SOPRISM is not a tool developed to execute ad campaigns but rather an audience analysis tool enabling brands and organizations to discover unique insights regarding their strategic targets in an anonymous manner, gathering thousands of socio-demographic, psychographic, and behavioral data points. >>> The results generated by the SOPRISM solution are nevertheless very useful in refining …

What differentiates Facebook’s ad tools from the SOPRISM solution? Read More »

The data you can find on SOPRISM comes from the ad management tool developed by Facebook which aggregates the data of several networks with proprietary applications such as Instagram, Messenger, etc. Overall, with more than 2.7 billion active users throughout the world, SOPRISM offers complete access to the largest database based on declarative, behavioral, and …

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