Demographic criteria define a group of persons for whom the algorithms have identified a common socio-demographic characteristic. Facebook collects data which appear in the declarative part as well as geolocalization data of member profiles and can consequently establish relevant socio-demographic connections. Some examples of behavior criteria: work employer, job title, Industries, parental status, relationship status, …
Behavior criteria define a group of persons for which the algorithms have identified a common behavior. These common behaviors are identified by Facebook thanks to factual information principally tied to connectivity and to the data collected directly from applications published by the Facebook group and or the web browser used. Some examples of behavioral criteria: …
An interest criterion corresponds to defining a group of persons for whom the Facebook algorithms have identified a common center of interest. There are millions of audiences pre-built by Facebook based on common interests and these audiences intersect as a function of the identification of similarities. These could be brands, media, sports, food preferences, personalities, …
A reference audience is the comparison audience which will enable us to highlight the differentiating characteristics of the target audience. (See Methodology for more information). This audience generally represents the total population of a country in which there is exclusion of the target audience. The reference can be just like the target audience, modified as …
What is a reference or comparison audience (benchmark audience)? Read More »
A profiling project corresponds with the analysis of a target audience which is compared to a reference audience in order to highlight the similarities and differences between these two audiences. The profiling enables us to set up the target audience and to understand what distinguishes it from the reference audience thanks to the alignment of …
A profiling project corresponds with the analysis of a target audience which is compared to a reference audience in order to highlight the similarities and differences between these two audiences. The profiling enables us to set up the target audience and to understand what distinguishes it from the reference audience thanks to the alignment of …
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