Strategic audience discovery
Because everything starts from understanding your audience
Uncover what really defines your target audiences and turn your marketing initiatives into data-driven decisions.
Knowing who buys your products, who visits your website and who is interested in your brand is a gold mine for marketers.
It's the reason why the SoPRISM audience profiling solution reveals for any audience, their interests, lifestyle profile, relationship to brands, media affinities and buyer personas.
These actionable insights are the new reference point when targeting, informing content strategy, building brand partnerships and defining the most efficient media channels to activate.
Understand your audience in a truly innovative way by identifying the most significant sociodemographic and psychographic patterns of your customers.
Benchmark your audiences to discover how to build the most effective acquisition and retention strategy.
Gain competitive insights by comparing your owned audiences to the audience of your fiercest competitors.
Strategic audience discovery
Data-driven persona generation
Competitive audience analysis
Every marketeer knows that Facebook owns incredible marketing intelligence about its users. Wouldn’t it be great that you, not only can access this data, but can also play around with it to fine-tune your media spending?
Today Soprism offers us exactly this possibility. Since several years Daimler uses this tool, which offers a very powerful and user-friendly environment to access the data of a specific target group and compare it to a benchmark group, to fine-tune the boosting and/or dark posting of launch and tactical campaigns.Kris CoumansManager Digital Communication & RMC Europe - Daimler
Thanks to SoPRISM, we are able to gather a significant amount of insights that allows us to gain a clearer understanding regarding some of our target groups and to optimize our communication as well as our below-the-line actions.Nicolas QuinetCustomer ＆ Market Intelligence Domain Expert - Orange
For agencies, this tool opens doors to a range of smart data by offering them new perspectives when it comes to understand their clients’ target groups. Whether you’re trying to reach the core of your target through Facebook or to set up relevant activations for each persona, SoPRISM is an endless source of knowledge.Florian LinclauAnalytics and Insight Expert - Wavemaker
We use the audience mapping and the automatic persona generation in order to identify the most strategic audiences for our clients with the tap of a finger. Thanks to this social audience profiling solution we know exactly which channel we have to use to optimize our media planning.Vanessa SanctorumHead of Consumer Science & Analytics - Havas Media Group
Contact us and discover how SoPRISM makes the best marketers better.Discover more