Maximise campaign impact

Drive marketing performance

Knowing who buys your products, who visits your website and who is interested in your brand is a gold mine for marketers.

It's the reason why the SoPRISM audience profiling solution reveals for any audience, their interests, lifestyle profile, relationship to brands, media affinities and buyer personas.

These actionable insights are the new reference point when targeting, informing content strategy, building brand partnerships and defining the most efficient media channels to activate.

Get insights

Get advanced customer intelligence

Understand your audience in a truly innovative way by identifying the most significant sociodemographic and psychographic patterns of your customers.

Benchmark your audiences to discover how to build the most effective acquisition and retention strategy.

Gain competitive insights by comparing your owned audiences to the audience of your fiercest competitors.

Solution

Our solution provides advertisers with

Discovery

Strategic audience discovery

Segmentation

Data-driven persona generation

Benchmarking

Competitive audience analysis

Business value

Added value for advertisers

  • Clients/Lead profiling & segmentation
  • Consumer journey strategy optimization
  • Building the marketing plan based on data
  • Precise briefing for agencies
  • In-house media & creative planning
  • Understanding competitors audience
Experiences

Trusted by the smartest marketers around

Every marketeer knows that Facebook owns incredible marketing intelligence about its users. Wouldn’t it be great that you, not only can access this data, but can also play around with it to fine-tune your media spending?

Today Soprism offers us exactly this possibility. Since several years Daimler uses this tool, which offers a very powerful and user-friendly environment to access the data of a specific target group and compare it to a benchmark group, to fine-tune the boosting and/or dark posting of launch and tactical campaigns.

Kris CoumansManager Digital Communication & RMC Europe - Daimler

Thanks to SoPRISM, we are able to gather a significant amount of insights that allows us to gain a clearer understanding regarding some of our target groups and to optimize our communication as well as our below-the-line actions.

Nicolas QuinetCustomer & Market Intelligence Domain Expert - Orange

For agencies, this tool opens doors to a range of smart data by offering them new perspectives when it comes to understand their clients’ target groups. Whether you’re trying to reach the core of your target through Facebook or to set up relevant activations for each persona, SoPRISM is an endless source of knowledge.

Florian LinclauAnalytics and Insight Expert - Wavemaker

We use the audience mapping and the automatic persona generation in order to identify the most strategic audiences for our clients with the tap of a finger. Thanks to this social audience profiling solution we know exactly which channel we have to use to optimize our media planning.

Vanessa SanctorumHead of Consumer Science & Analytics - Havas Media Group

Improve your marketing initiatives

Contact us and discover how SoPRISM makes the best marketers better.

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