Digital consumer insight tool
The most powerful digital consumer insight tool
It’s not social listening but audience insights!
Whether it’s learning more about your target groups or your customers, SOPRISM helps brands and agencies replace intuition with real-time audience insights.
Digital consumer insight tool
The most powerful digital consumer insight tool
It’s not social listening but audience insights!
Whether it’s learning more about your target groups or your customers, SOPRISM helps brands and agencies replace intuition with real-time audience insights.
No time limit and no credit card required.
TRUSTED BY
Socio-demographic data
Generate a detailed and relevant socio-demographic profile
Access a rich overview of your audience’s gender, age, spoken languages, parenting rate and average age of children, as well as their relationship status and education level.
Take advantage of a user-friendly interface that allows anyone to understand and interpret the data quickly.
Export graphs and visualizations to illustrate your reports and documents effortlessly.
Socio-demographic data
Generate a detailed and relevant socio-demographic profile
Access a rich overview of gender, age, languages spoken by your audience, parenting rate and average age of children, relationship status and education level.
Visualize at a glance the characteristics in a proportional and numerical way. The user-friendly design of the interface allows everyone, whatever their level, to understand and interpret the data quickly.
Export graphs and visualizations in 1 click to illustrate your reports and documents.
Psychographic segmentation
Get to know the different personality traits of your target audience like never before.
Identify the major personality traits of your audience and discover the qualities that make your target so special.
Discover the 5 profiles that form your audience: Activist, Sporty, Luxury Lover, Party Enthusiast, or Fashion-addict… then, enhance your target groups’ knowledge.
Immerse yourself in an automatically generated story that will help paint your persona’s story, and get access to the key interests of your current or future consumers in just one click.
Psychographic segmentation
Get to know the different personality traits of your target audience like never before.
Identify the major personality traits of your audience and discover the qualities that make your target so special.
Discover the 5 profiles that form your audience: Activist, Sporty, Luxury Lover, Party Enthusiast, or Fashion-addict… then, enhance your target groups’ knowledge.
Immerse yourself in an automatically generated story that will help paint your persona’s story, and get access to the key interests of your current or future consumers in just one click.
Socio-demographic data
Understand more about your target audience through their interests, favorite brands, media and more.
Discover a detailed view of gender, age, languages spoken by your audience, parenthood rate and average age of children, relationship status and education level.
Access a clear and simple dashboard that allows you to easily understand the ratios and differences between your target and benchmark audiences.
Export graphs and visualizations in 1 click to illustrate your reports and documents.
Psychographic data
Understand your target audience better than even their own family by discovering their biggest interests, like their favorite brands, events, or personalities— and much more.
Discern the different interests developed by your target audience. Discover the brands, personalities, events, organizations, and specific content that will resonate positively.
Identify the media (TV channels, radios, news websites, magazines, …) that’s appreciated most by your audience and make a distinction between national and international media.
Fine-tune your audience knowledge based on the high or low affinity rating drawn from thousands of interests.
Targeting strategy
Know the types of media your target audience enjoys and develop an effective targeting strategy.
Learn your audience’s media preferences; whether its television, radio, newspapers or magazines, …
Identify the audience’s most used device; is it a desktop or a mobile? Are there more members using Facebook than using Instagram within your target group?
Utilize the best combination of criteria directly on your Facebook advertising account, so as to reach to the heart of your target group.
Targeting strategy
Know the types of media your target audience enjoys and develop an effective targeting strategy.
Learn your audience’s media preferences; whether its television, radio, newspapers or magazines, …
Identify the audience’s most used device; is it a desktop or a mobile? Are there more members using Facebook than using Instagram within your target group?
Utilize the best combination of criteria directly on your Facebook advertising account, so as to reach to the heart of your target group.
Use cases
Audience discovery
Develop a solid understanding of your existing customers, your brand lovers, and your competitors ‘customers.
Content strategy
Improve your overall communication plan by identifying which values, hobbies and topics are most important to your targets.
Sponsorship & Celebrities
Determine who and where your brand should be associated to, so as to create a positive and impactful positioning.
Brand partnership
Empower your brand with brand partnerships based on real data and audience affinity insights.
Segmentation & Persona
Dive into the different segments that compose your audience and define a persona-driven strategy for each segment.
Campaign plan & Briefing
Develop unprecedented knowledge of any audience, build a high-performing campaign, and excel in sharing a complete and detailed briefing with your agency.
No time limit & no credit card required
You will not be charged unless you decide to upgrade to the paid version of SOPRISM. You can change your plan at any time, and until then you will benefit from one free profiling credit per month without a time limit.
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SOCIAL AUDIENCE PROFILING DASHBOARD
