The world’s most famous family is back with a new Hulu reality show about their richly (financially) adventurous daily life, parties, and product launches of all kinds. From the oldest to the youngest, the sisters Kourtney, Kim, Khloe, Kendal and Kylie Kardashian-Jenner each have millions of followers on social networks. A gold mine for advertisers who pay a fortune for advertising and product placement “made in Kardashian”. Why are Kardashians so famous? And who are the people interested in the Kardashian family and their TV shows like “KUWTK” – Keeping Up With The Kardashians?
67.1% of The Kardashians lovers are women. 36.7% of the total audience is between 25-34 years old, compared to only 21.4% for the 18-24 years old. 17.9% of the audience mentioned being parents and there are more people who are in a relationship. The two languages most spoken by the audience are English and Spanish. The 3 countries with the highest interest in The Kardashians are the United States (35.1%), Mexico (11.2%) and the United Kingdom (6%).
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The key segments that compose the total audience of The Kardashians lovers are identified thanks to a combination of behavioral and interest criteria categorised and combined using a proprietary SOPRISM methodology. The key topics are ranked by affinity level and percentage of the whole audience. Here, you will find the most popular topics with the highest affinity for The Kardashians lovers.
SOPRISM© 2021
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