Snacky Insights

The Kardashian family

The world’s most famous family is back with a new Hulu reality show about their richly (financially) adventurous daily life, parties, and product launches of all kinds. From the oldest to the youngest, the sisters Kourtney, Kim, Khloe, Kendal and Kylie Kardashian-Jenner each have millions of followers on social networks. A gold mine for advertisers who pay a fortune for advertising and product placement “made in Kardashian”. Why are Kardashians so famous? And who are the people interested in the Kardashian family and their TV shows like “KUWTK” – Keeping Up With The Kardashians? 

Learn more about

The Kardashian family lovers around the world 🌍

people who have an interest in The Kardashian family

67.1% of The Kardashians lovers are women. 36.7% of the total audience is between 25-34 years old, compared to only 21.4% for the 18-24 years old. 17.9% of the audience mentioned being parents and there are more people who are in a relationship. The two languages most spoken by the audience are English and Spanish. The 3 countries with the highest interest in The Kardashians are the United States (35.1%), Mexico (11.2%) and the United Kingdom (6%).

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What are the highest media affinities of The Kardashians lovers?

Harper's Bazaar
Marie Claire
NFL Network

Top 5 key segments

Top 10 key topics

People/influencers 77%
Dance & Pop music 75.4%
Lifestyle 74%
Nightlife 73.5%
Rock music 72.8%
Sport clothing 70.1%
Family events 69.1%
RnB 68.1%
Baby 62%
Lingerie 47.8%

The key segments that compose the total audience of The Kardashians lovers are identified thanks to a combination of behavioral and interest criteria categorised and combined using a proprietary SOPRISM methodology. The key topics are ranked by affinity level and percentage of the whole audience. Here, you will find the most popular topics with the highest affinity for The Kardashians lovers. 

What are the highest lifestyle brands affinities of The Kardashians lovers?

Urban Decay
West Elm
Lululemon Athletica
Victoria's Secret
Gap Inc.

What are the highest celebrities affinities of The Kardashians lovers?

Gigi Hadid
Selena Gomez

What are the highest events affinities of The kardashians lovers?

Grammy Award
Golden Globe Award
Mother's Day
Fashion Week

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