Snacky Insights

Coachella Valley Music and Arts Festival

Harry Style, Billie Eillish, Doja Cat, or even Stromae! A dream line-up, palm trees, and California sunshine: the perfect ingredients for an international music festival attended by celebrities and festival-goers from all over the world. The Coachella music and arts festival is 4 days and over 160 international artists on 8 stages with artistically impressive scenery.
Discover insights from Coachella lovers profiling!

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Coachella Music Festival lovers in United States 🇺🇸

people who have an interest in Coachella Valley Music and Arts Festival​

51.4% of Coachella Music Festival lovers are women. 39.3% of the whole audience are aged between 25-34 years old. The three states with the highest interest in Coachella are California (17.1%) Texas (9,9%) and Florida (7.3%). Only 37.5% of festival fans mentioned being single and 8.8% mentioned being parents.

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What are the highest media affinities of Coachella lovers?

Trasher Magazine
Inked Magazine
Marie Claire
Nat Geo WILD
Complex Magazine

Top 5 key segments

Top 10 key topics

Electro Music 87.5%
DJ's 64.9%
DC Universe 55.2%
Manga 53.1%
Nintendo 49.3%
Skateboard 46.5%
Car renting 46.4%
Tennis players 43.4%
Netflix 42.1%
Surfwear 37.6%

The key segments that compose the total audience of Coachella lovers are identified thanks to a combination of behavioral and interest criteria categorised and combined using a proprietary SOPRISM methodology. The key topics are ranked by affinity level and percentage of the whole audience. Here, you will find the most popular topics with the highest affinity for Coachella music festival lovers. 

What are the highest fashion brands affinities of Coachella lovers?

Element Skateboard
Nike Skateboarding
Dr. Martens
Hollister Co.
Stella McCartney

What are the highest celebrities affinities of Coachella lovers?​

Calvin Harris
DJ Tiësto

What are the highest events affinities of Coachella lovers?​​

Electric Daisy Carnival
Burning Man

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