Harry Style, Billie Eillish, Doja Cat, or even Stromae! A dream line-up, palm trees, and California sunshine: the perfect ingredients for an international music festival attended by celebrities and festival-goers from all over the world. The Coachella music and arts festival is 4 days and over 160 international artists on 8 stages with artistically impressive scenery.
Discover insights from Coachella lovers profiling!
51.4% of Coachella Music Festival lovers are women. 39.3% of the whole audience are aged between 25-34 years old. The three states with the highest interest in Coachella are California (17.1%) Texas (9,9%) and Florida (7.3%). Only 37.5% of festival fans mentioned being single and 8.8% mentioned being parents.
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The key segments that compose the total audience of Coachella lovers are identified thanks to a combination of behavioral and interest criteria categorised and combined using a proprietary SOPRISM methodology. The key topics are ranked by affinity level and percentage of the whole audience. Here, you will find the most popular topics with the highest affinity for Coachella music festival lovers.
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