The brainchild of Mickey Mouse’s father, Walt Disney, the first Disneyland theme park was built in sunny Califonia. Among the 11 Disney branded parks, the best known are: Disneyland Anaheim in California, Walt Disney World in Orlando, Disneyland Paris in France, Tokyo Disneyland and Disney Sea in Japan, and finally, Hong Kong Disneyland in China. Children and adults are millions who love the enchanting world of Disney.
Discover insights from Disneyland lovers profiling!
57.1% of Disneyland lovers are women. 28.2% of the whole audience are aged between 35-44 years old. The three regions with the highest interest in Disneyland are Nord Pas De Calais, Picardie and Champagne-Ardenne. 28.6% of Disney lovers mentioned being parents and 72.7% mentioned being in relationship.
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The key segments that compose the total audience of Disneyland lovers are identified thanks to a combination of behavioral and interest criteria categorised and combined using a proprietary SOPRISM methodology. The key topics are ranked by affinity level and percentage of the whole audience. Here, you will find the most popular topics with the highest affinity for Disneyland lovers.
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