Studies

Audience profiling of bank players in Belgium

In this brand new kind of study, every month from December 2018 to June 2019 we profiled the audiences in Belgium interested in 7 banking players : AXA, Belfius, BNP Paribas Fortis, Hello Bank!, ING, KBC and Deutsche Bank. Each bank has an audience size that varies according to the number of people interested in their brands.
Studies

Audience profiling of bank players in Belgium

In this brand new kind of study, every month from December 2018 to June 2019 we profiled the audiences in Belgium interested in 7 banking players : AXA, Belfius, BNP Paribas Fortis, Hello Bank!, ING, KBC and Deutsche Bank. Each bank has an audience size that varies according to the number of people interested in their brands.

What you will learn

Goals and business perspectives: 

  • Enable Belgian banking players to identify strategic opportunities in terms of marketing, communication, and brand positioning initiatives.
  • Identify new audience acquisition and/or loss trends in a context that is competitive and evolves over time.
  • Unveil the added value from the optimal use of behavioral data from digital audiences in a global data management strategy.

Discover the key insights:

  • Sociodemographics: gender, age, location, and personae.
  • Best topics related to bank players.
  • Top 3 social issues and sports for bank players.

Get all Insights!

What are you waiting for?

Be one step ahead of the competition by having fast access to relevant audience insights

SOCIAL AUDIENCE PROFILING DASHBOARD

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