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Studies
Audience Profiling of Twitch lovers
Who are the Twitch lovers? Discover insights from audience profiling of people with a specific interest in Twitch. From players to viewers, get all the information you need about this new type of streaming media. The gaming world has more and more followers and brings together people of all backgrounds and ages. No matter what the game is, you’re pretty much guaranteed to find it on Twitch. Advertisers are beginning to understand that this parallel universe of pixels and virtual characters is one of the challenges for the communication of tomorrow.
Studies
Audience Profiling of Twitch lovers
Who are the Twitch lovers? Discover insights from audience profiling of people with a specific interest in Twitch. From players to viewers, get all the information you need about this new type of streaming media. The gaming world has more and more followers and brings together people of all backgrounds and ages. No matter what the game is, you’re pretty much guaranteed to find it on Twitch. Advertisers are beginning to understand that this parallel universe of pixels and virtual characters is one of the challenges for the communication of tomorrow.
What you will learn
Our study aims to identify who are the people interested in the streaming service dedicated to video games: Twitch. The analysis is focused on the Belgian population active on Facebook & Instagram, aged 13+ years old.
- Twitch lovers’ audience size in Belgium.
- The socio-demographic insights: gender, age, language, education level, parental status and relational status.
- The geographical breakdown for each Belgian province.
- The 5 main segments of the global audience.
- The main interests (video games, music genre, film genre, urban activities, …) and the details of the criteria that make them up ( Fortnite, Call of Duty, Hip Hop music, Night Clubs, …).
- The relationship with sports brands (Puma, The North Face, …).
- The relationship with the brands of video game designers (Ubisoft, Sega, …)
- The relationship with technological brands (Razer, Logitech, …).
- The relationship with fashion brands (Diesel, Lacoste, …).
- The breakdown in percentage mobile vs. desktop and Facebook vs. Instagram membership.
- The ranking of the television media and the press.
- The detail of 3 personas.
Discover also :
- TOP 5 E-sport teams
- TOP3 beverage brands
- TOP3 fast food brands
- TOP5 brands of game consoles
- TOP3 car brands
- TOP3 streaming media brands
Get all Insights!
What are you waiting for?
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SOCIAL AUDIENCE PROFILING DASHBOARD
