Studies

Competitive analysis of car brands in Belgium

The automotive sector is an industry in constant evolution. Between the development of electric vehicles, soft mobility and the evolution of different legislations for all countries, car brands must have a perfect knowledge of their target audiences and the particularities of their real customers or brand lovers.
Studies

Competitive analysis of car brands in Belgium

The automotive sector is an industry in constant evolution. Between the development of electric vehicles, soft mobility and the evolution of different legislations for all countries, car brands must have a perfect knowledge of their target audiences and the particularities of their real customers or brand lovers.

What you will learn

SOPRISM has carried out a competitive analysis of car brands in Belgium: Alfa Romeo, Audi, BMW, Citroën, Dacia, Fiat, Ford, Honda, Jaguar, Jeep, Kia, Land-Rover, Mazda, Mercedes-Benz, Mini, Mitsubishi, Nissan, Opel, Peugeot, Porsche, Renault, Seat, Skoda, Smart, Tesla, Toyota, Volvo, and Volkswagen.

In this study you will find :

  • The socio-demographic representation of the audiences for each brand (gender, age, relationship status).
  • The distribution of all the audiences in the three regions of Belgium (or France).
  • The affinity expressed by the various brands’ audiences with regard to specific interests, brands, media,… Interest in Sportscar, Motorcycles, Electric vehicles, SUVs, Public transport, Bicycle, Construction (industry), Smart technologies, Netflix, WhatsApp, Spotify, Instagram, Zalando, Adidas, Beers, Pets, Disneyland Resort, Non-profit organisations.
  • The inter-brand attractiveness chart.

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