Studies

Exclusive fans of Cristiano Ronaldo vs. Lionel Messi

So are you more team Ronaldo or team Messi? If football is not your sport, you should know that there are almost 135,700,000 people interested in this team game. Ronaldo and Messi are two undisputed celebrities on the pitch of the world’s biggest stadiums. Both having outstanding football skills, they have successfully built up a real fan community around the world. 57% of Cristiano Ronaldo’s fans are exclusive to him. And 43% of Lionel Messi’s fans are exclusive to him. SOPRISM decided to find out more about Ronaldo and Messi’s exclusive fans.
Studies

Exclusive fans of Cristiano Ronaldo vs. Lionel Messi

So are you more team Ronaldo or team Messi? If football is not your sport, you should know that there are almost 135,700,000 people interested in this team game. Ronaldo and Messi are two undisputed celebrities on the pitch of the world’s biggest stadiums. Both having outstanding football skills, they have successfully built up a real fan community around the world. 57% of Cristiano Ronaldo’s fans are exclusive to him. And 43% of Lionel Messi’s fans are exclusive to him. SOPRISM decided to find out more about Ronaldo and Messi’s exclusive fans.

What you will learn

Get a complete understanding of who the fans of the two best players in the world are:

  • The audience size of Cristiano Ronaldo lovers vs. the audience size of Lionel Messi lovers.
  • The proportion and exclusion of overlap between the two audiences.
  • The socio-demographic characteristics for both audiences: gender, age, language, and relationship status.
  • The worldwide geographical breakdown and the top 5 countries with the most affinity for the two athletes.
  • The different personality traits of Ronaldo and Messi fans.
  • The affinity of the two fan groups for the best football clubs (Juventus, Arsenal FC, Boca Juniors, FC Barcelona, …) and the best other players (David Beckham, Zlatan Ibrahimovic, Luis Suarez, Pepe, …).
  • The affinity of the two fan groups for the automotive industry (Mercedes-Benz, Bentley, Chevrolet, Tesla, …) and for the lifestyle brands (Balenciaga, Snapdeal, GoPro, Nokia, …).
  • The affinity of the two fan groups for the media industry (Deezer, Business Insider, Twitch, Snapchat, …).
  • The comparison between Facebook and Instagram membership.
  • And some key insights about the lifestyle criteria (Winter sport, Veganism, Long-distance running, …).

Get all Insights!

What are you waiting for?

Be one step ahead of the competition by having fast access to relevant audience insights

SOCIAL AUDIENCE PROFILING DASHBOARD

Contact

Get insights & use cases directly into your inbox and become inspired marketeer or Insights pro.

Subscribe To Our Newsletter