Studies

Luxury watch brands

Quality, luxury, design, perfect manufacturing, customization and innovation: the luxury watch industry proves the magnitude of Swiss quality, which is well-known far beyond the Swiss mountains. The world of luxury watches is dominated by a small group of players, the undisputed pioneers being Switzerland and its “made in Switzerland”.

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Studies

Luxury watch brands

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What you will learn

SOPRISM has carried out a comparative analysis of several luxury brands active in the Swiss watchmaking industry: Rolex, Omega, Cartier, Blancpain, I.W.C. Shaffhaussen, Longines, Patek Phillipe, Tag Heuer, Audemars Piguet, Vacheron Constantin, Breitling, and Jaeger LeCoultre.

In this study you will find :
– Socio-demographic data of luxury watch brands compared on a global level.
– Proportions of brand lovers on Instagram and Facebook and overlaps between the two social networks of the META group.
– Geographical breakdown of brand lovers.
– The ranking of brands for business issues: innovation, business, smartwatches, art museum, non-profit organizations, frequent travelers, jewelry, and beaches.
– The ranking of brands for sports: ski, golf, tennis, formula 1, football, extreme sports, hockey, rugby, horseback riding, swimming, Olympic Games, winter sport, sailing, and E-sport.
– The ranking of brands for celebrities/ambassadors: Roger Federer, Tiger Woods, Lewis Hamilton, Max Verstappen, Martin Garrix, Leonardo Dicaprio, George, Clooney, Nicole Kidman, Charlize Theron, Benedict Cumberbatch, and Daniel Craig.