Resources

Use cases

Be inspired by real-world use cases that use audience profiling to answer specific strategic questions directly applicable to all industries.

In which areas of consumption do consumers have the highest level of ecological awareness?

From paper straws to electrical cars, ecological issues have become central to our behavior and all aspects of our daily lives. We also know that brands are playing a decisive role in this green shift, their communications, and marketing initiatives influencing everyone’s consumption behavior.

By Céline Geeurickx

4 July 2022

How audience profiling can help develop the best sponsorship strategies based on interest in a sports club?

The case of Real Madrid versus Liverpool. Learn how to build a sponsorship strategy as a brand, club or event organizer based on affinity. Analyze a “Please Recycle” marketing initiative by Pepsi, sponsor of the UEFA Champion League.

By Céline Geeurickx

27 May 2022

How can audience profiling help you evaluate the personas conquered and to be conquered?

The case of Call of Duty lovers. Explore all the insights that allow you to identify the segments of a target audience and the different personas that make up that specific segment for data-driven marketing and communication initiatives.

By Céline Geeurickx

3 May 2022