Snacky Insights

Tour de France, for the yellow glory

The Tour de France is one of the most famous cycling competitions that is part of the UCI World Tour. Bringing together fans and cyclists at the highest level of the discipline, the Tour de France attracts thousands of people both on the roads and behind their screens. Every year for 3 weeks, the world of cycling lives to the rhythm of the teams and cyclists climbing the most famous mountains in France.
Discover who are the French fans of the Tour de France. 

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The real French fans of the Tour de France ūüíõ

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French people who have a strong interest in the Tour de France

78,6% of the Tour de France fans are men, and 21,4% are women. 17,2% of the fans are aged between 45-54 years old,  but 24% of the fans are aged between 18-24 years old. Only 6,7% of the audience mentioned being parents and there are more people who are in a relationship.
The 3 regions with the highest interest in Tour de France are √éle de France (18,3%),¬† Rhone-Alpes (11.7%) and the Provence-Alpes-C√īte d’Azur (9,2%).

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What are the highest media affinities of Tour de France fans?

Runner's World
Top Gear
Tech Insider
Eurosport
RMC Sport
Discovery Channel
L'√Čquipe
BeIN Sport

Top 5 key segments

Top 10 key topics

Sports 90%
Mountain sports 89%
Extreme & Motor sports 84%
European cars 82%
Soft mobility 81%
Camping 80%
Auto segments - SUV's 73%
Insurance 69%
Vintage 69%
Fish and seafood 68%

The key segments that compose the total audience of the Tour de France fans are identified thanks to a combination of behavioral and interest criteria categorised and combined using a proprietary SOPRISM methodology. The key topics are ranked by affinity level and percentage of the whole audience. Here, you will find the most popular topics with the highest affinity for the Tour de France fans. 

What are the highest lifestyle brands affinities of the Tour de France fans?

Garmin
DeWalt
Go Pro
Electrolux
La banque postale
Royal Canin
Roberto Cavalli
Redbull

What is the best way to target the 1,100,000 core French fans of the Tour de France?

Gender: Both
Age: 13-65+ years old
Geolocation: France

Interest: Tour de France

And: Road Cycling OR Cycling team OR Astana Cycling Team OR ONCE (Cycling Team) OR Cannondale Pro Cycling OR Etixx РQuick-Step Cycling Team OR Team Sky OR Movistar Team OR  Cannondale Bicycle Corporation OR Shimano OR Bianchi Bicycles OR Trek Bicycle OR Kona Bicycle Company OR Raleigh Bicycle Company OR Orbea OR Merida Bikes.

And: Eddy Merckx OR Peter Sagan OR Mark Cavendish OR Michal Kwiatkowski OR David Lopez OR Rui Costa OR Danny Hart  OR Sean Kelly OR Pierre Roland OR Dan Martin OR Tony Martin OR Vincenzo Nibali OR Gino Bartali OR Alejandro Valverde OR Alberto Contador OR Greg Van Avermaert OR Cadel Evans OR Philippe Gilbert OR Chris Froome OR Fabian Cancellara OR Fausto Coppi OR Miguel Indurain OR Greg LeMond OR Jens Voigt.

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